Privacy policy

This privacy policy sets out how Marta Almeida, sole trader, holder of activity licences T8663 and T0571.0, tax number (NIF) 230880193, with registered office at Rua Dr. Carlos Sacadura, Lote 1 Loja 3, 3200-202 Lousã, owner of the brand Martha Almeida Jewellery, operates this store and website, www.marthaalmeida.com (the "Site"), including all related information, content, functionalities, tools, products and services, in order to provide you, the "Customer", with a personalised shopping experience (the "Services"). The Site uses Shopify technology, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or when you otherwise communicate with us on the Site.

Marta Almeida is committed to respecting and ensuring the privacy and security of the personal data of our Customers and Visitors, in compliance with the General Data Protection Regulation.

Customers and Visitors of the Site provide their data in accordance with the national and/or European legislation in force, and thereby freely and knowingly authorise its collection and processing. By means of this document, Customers and Visitors guarantee that the personal data provided here is true and accurate, and agree to report any changes or modifications.

Whether for browsing or for using our services, our Customers and Visitors are subject to this privacy policy and, together with it, to the conditions set out in the "Terms and Conditions".

Before using our services or features, the Customer should read this privacy policy and the "Terms and Conditions", and check whether there are specific conditions of use or whether these require specific processing of their personal data.

If you provide us with the personal data of third parties, you are responsible for providing it and for obtaining the relevant consent for the purposes set out in the corresponding sections of this privacy policy. Where the Customer is under 18 or lacks legal capacity, the holder of parental responsibility or the guardian must give consent for the processing of the data, providing proof of their authority for that purpose.

1. Personal Information We Collect or Process

By "personal information", we mean information that identifies, or can reasonably be linked to, you or another person. Personal information is provided by the Customer and does not include information collected anonymously or that has been anonymised so that it cannot identify you or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from that personal information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, telephone number, email address, Portuguese tax identification number and birthday (day and month).
  • Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including the items you view, add to your cart or wishlist, or purchase, return, exchange or cancel, including your previous transactions.
  • Communications with us, including the information that the Customer and Visitor provide when communicating with us, for example when submitting a customer support request, whether through the contact form or by email; and including your name, birthday (day and month) and email address in order to receive communications from our brand.
  • Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
  • Usage information, including information about your interaction with the Services, including how and when you interact with or browse the Services.

2. How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

  • Providing, Personalising and Improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process payments, process orders, remember preferences and items of interest, send notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate any returns and exchanges, provide your order history, manage complaints and matters related to the Services, allow reviews to be posted and create a personalised shopping experience, for example by recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information, with your consent, for marketing and promotional purposes, such as: to send marketing, advertising and promotional communications by email, text message or post; to show you online adverts for products or services on the Services or on other websites, including based on items you have previously purchased or added to your cart and other activity on the Services; and to assess the success of our marketing and advertising campaigns.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and protect our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access details with others.
  • Communicating with You. We use your personal information to provide you with customer support, respond to your communications, provide effective services and maintain a business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or take part in civil subpoenas, potential or actual litigation or other contentious legal proceedings, and to enforce or investigate possible violations of our terms or policies.

3. Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with personal information;
  • Automatically through the Services, including from your device when you use our products or services or visit our Site, as well as through the use of cookies and similar technologies;
  • Through our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • Through our partners or third parties.

Your personal data is processed by the following service providers, partners and third parties:

  • Our website is hosted and built on the SHOPIFY platform.
  • The online electronic invoicing software we use is the MOLONI platform.
  • Payments made by Multibanco reference, credit cards, Apple Pay, Google Pay and Shop are processed through Shopify Payments.
  • Payments made by MBWay are processed through IFTHENPAY.
  • Payments made by Klarna are processed through the Mollie platform.
  • E-marketing is carried out through the SENDER platform.
  • Advertising campaigns targeted at our followers include Instagram and Google.
  • The rating of products and web pages, as well as traffic on our Site, is handled by Google analytics tools (you can disable Google Analytics through your web browser's add-on: google.com/dlpage/gaoptout).
  • Orders are shipped by CTT Correios de Portugal SA.

Some of these companies and digital platforms may be located in countries or territories outside the European Economic Area that do not offer the same level of data protection as the user's country or, as the case may be, the European Union.

4. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners to provide you with marketing and advertising services. For example, we use Shopify to offer personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their respective privacy notices. Depending on where you live, you may have the right to instruct us not to share your information for the purpose of showing targeted advertising and marketing based on your online activity across different merchants and websites.
  • When you instruct us, request that we do so, or otherwise consent to our disclosing certain information to third parties, such as to ship products to you or when you use social media widgets or login integrations.
  • To comply with any applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.
  • We may also share all of your personal information where a public interest purpose is involved, in compliance with any applicable legal obligations.

5. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes your personal information in connection with your access to and use of the Services in order to provide and improve the Services. The information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than where you live, in order to provide and improve the Services. In addition, to help protect, grow and improve our business, we use certain enhanced features of Shopify that incorporate data and information obtained from your interactions with our Store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, as well as with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you have, please visit the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal information here: Shopify Privacy Portal.

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of those websites, including the accuracy, completeness or reliability of the information found on them. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by third parties. Our inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or of their respective owners or operators, except to the extent disclosed on the Services.

7. Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to ask for it to be deleted. As of the Effective Date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under the age of 16.

8. Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate confidential or sensitive information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with the Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies. This means that we may keep your personal data for a reasonable period of time, including after you have stopped using our services. After this period, the personal data will be deleted.

9. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request, to the extent permitted by law.

You have the following rights, which may be exercised by writing to us at the email address info@marthaalmeida.com:

  • Right of access to your information. You have the right to obtain confirmation as to whether or not we are processing personal data concerning you, as well as to access the personal data we hold about you.
  • Right to rectification of your information. You have the right to ask us to rectify your personal data if it is inaccurate or incomplete.
  • Right to erasure / right to be forgotten. You may ask us to erase your personal data where, among other reasons, the data is no longer necessary for the purposes for which it was collected.
  • Right to restriction. You have the right to request the restriction of the processing of your data, in which case we will keep it only for the establishment, exercise or defence of claims.
  • Right to data portability. You have the right to receive the personal data you previously provided in a structured, commonly used and machine-readable format, and to transmit it to another controller, where the processing is based on your consent or on a contract and is carried out by automated means.
  • Right to object. You may object to your personal data being processed on the basis of public or legitimate interest carried out by us, including profiling. In that case, we will stop processing the data, unless there are compelling legitimate grounds or the processing is needed for the establishment, exercise or defence of legal claims.
  • Right to lodge a complaint. You also have the right to lodge a complaint with the Comissão Nacional de Proteção de Dados (the Portuguese data protection authority) if you believe we have violated your rights under personal data protection legislation.
  • Managing Communication Preferences. We may send you promotional emails, and you can opt out of receiving them at any time using the unsubscribe option in the emails we send you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

You can exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and the rights that go with it, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We do not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, to the extent permitted or required by applicable law, and you may be asked to prove your identity to ensure that personal data is shared only with its owner. Under applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in due time, as required under applicable law. Please bear in mind that in certain cases (for example, due to legal requirements) your request may not be fulfilled immediately.

10. International Transfers

Please note that we may transfer, store and process your personal information outside your country of residence.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant UK authority, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website and will provide a notice as required by applicable law.

12. Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you can email us at info@marthaalmeida.com. For the purposes of applicable data protection laws, we are the data controller of your personal information.

In the event of any discrepancy, the Portuguese version shall prevail.